What exactly is Mobilegeddon?
Tuesday, the 21st of April saw the birth of what is now popularly being called ‘Mobilegeddon’, sweeping changes made by Google to its search algorithm, which is supposed to be more favorable to mobile-friendly sites. This means the sites that are labeled as mobile-friendly will be ranked higher on the mobile search results. The sole aim is to provide users with high quality, relevant search results and enable them to read content without any extra efforts.
How is a website’s eligibility for the mobile-friendly label determined?
- The website doesn’t employ uncommon mobile device software like Flash for instance.
- The text size of the contents is easily readable without tapping or zooming.
- The content fits the screen so that horizontal scrolling isn’t necessary.
- The ability to easily click on links.
The mobile friendly test available at https://www.google.com/webmasters/tools/mobile-friendly/ helps determine the mobile friendliness of your website.
The mobile usability reports available at https://www.google.com/webmasters/tools/mobile-usability gives a full list of issues relating to mobile usability across your website.
The developer guide available here https://developers.google.com/webmasters/mobile-sites/get-started/ provides with complete information and tips on how to convert your website into a mobile friendly site.
What is the expected impact?
According to the company this update is expected to create a significant impact on the search engine’s search results. Any website, be it a personal website or a business website, this tweak is expected to impact the traffic flow to the website received via the Google search engine. In simple words, if a website is optimized for mobile usage the traffic will go up and the traffic will decrease for non-mobile friendly websites. There is also a chance that there would be no change and the traffic remains stable. According to the company, for the results and data to pour in, it would take several or weeks and the data will enable determining the impact as to which websites were affected and the how far they were affected.
Why should you care?
According to a survey by a marketing agency, as of the first week of April, 46% of fortune 500 companies and 29% of top retail sites were not designated as mobile-friendly by Google which could mean a drop in traffic flow for these sites. Even though it only impacts smart phone searches and the search results on desktop computers and tablets would remain unaffected by the changed algorithm, it still would be a big impact as smart phone searches make up for about half of all Google searches.
As a website owner, what do I do if I do not have a mobile friendly site?
Update your website, make it mobile friendly, get noticed by Google and get your ranking back quickly.