Even though most of the website owners tend to ignore this fact, but almost 15 percent of the internet users access websites thorough smart phones these days. Also, it is predicted that within few months the figure is to rise to 20 percent. This is why if you really want your website to gain good traffic then you must focus on mobile website optimization for mobile browsers as well.
SEO is not only about optimizing the keywords. There are many other tools and procedures in SEO which enhance the visibility and prominence of a website. When we talk about SEO optimization on mobile browsers for websites then we talk about optimizing the websites in such a way that they become light and the interface is mobile browser friendly. This helps for the mobile users to get access to the website quickly. Here are the negative effects that you are bound to face if you won’t use mobile SEO optimization-
1) Loss of traffic
Everyone is in a hurry these days. You cannot expect a person to wait for a website to load on the browser for much longer when there are hundreds or similar websites out there. If the user doesn’t get what he wants within a few seconds then he is bound to simply switch to another website. This leads to the loss of the potential traffic.
SEO helps to reduce the loading times of websites by eliminating the unnecessary content from websites. After a mobile website optimization the user will be able to access it in a jiff.
2) Bad interface
Most of the websites which are designed for the computer browsers don’t fit on the phone browsers. This is why if your website is not separately designed in such way that it is well received by the mobile browser as well, it will create problems for the user when he tries to access it through mobile phone. When he won’t be able to view the website properly then there is no way he will be going to spending more time on that website. In this way, again you lose potential mobile visitors.
With SEO your website is optimized and redesigned so that it works well for mobile browsers too.
3) Minimized content
Quite obviously, you can see that regular websites are way too different from the mobile websites. While we have a number of options for the designing of regular or computer websites which include java and flash components, with mobile friendly website version we have to keep the website as basic as possible. However, at the same time a mobile website also needs a tint of attractive looks to lure the visitors. Without SEO you can’t design a proper mobile website which is not only light yet attractive.
Mobile website optimization makes sure that the user is able to use the website easily. This is done by resizing the navigation buttons and the font size of the text. There is so much in mobile SEO that you actually can’t even think of making your website visible to people without using it.