For most people, the internet is the main source of all information on any subject. However, to take out the information that is relevant to you is little tricky. When you search for information, you type in a word, known as keyword in the search engine world, so that it gives you relevant results. A business uses keywords with the aim of being amongst the top in the search engine finds and thus generate traffic to their site which can turn into revenue.
Broad keywords and long tail keywords
There are two types of keywords. Broad keywords are short and crisp like ‘mobile’, ‘car’ etc. As a business house or an entrepreneur, you would want your website to be right at the top. However, broad keywords are general in nature and cannot guarantee that your website is what the person browsing the net will find.
Long tail keywords, on the other hand are longer phrases that increase the likelihood of unique solutions popping up on the search engine. For instance, instead of searching for ‘mobile’ if you search for ‘mobile with high resolution camera’, you will get very specific results. It works to your advantage because you can showcase what is unique in your business.
Advantages of long tail keywords
Phrases are specific to your business – Unlike broad keywords that are general and can apply to many broad categories of business, long tail keywords are applicable to companies that specialize in the exact phrase that one is searching for. The search results are more focused to meet the requirements of the set of words used and thus the chances of hitting bull’s eye increases.
Low search volume resulting in less competition- When a prospective client searches for a specific phrase, the search engine results do not run in millions. The results are less in number and specific which is good for business. It is an indicator of the competition that you face in that specific sector. This is good news for those in small business or start up because you can show case your unique product or service.
Less traffic but high revenue – When you use long tail keywords, you will surely reduce the number of visitors to your site. These visitors are akin to window shoppers who are just browsing but will not turn the visit into revenue. With a longer phrase, the people who come to your site are specifically looking for what you offer and there is a greater possibility of the visit turning into revenue.
Long tail keywords and mobile apps
Browsing the web is no longer limited to laptops and computers. These days its the mobiles that are facilitating the users to search the web. Most of the websites are also available in the ‘app’ format that is more convenient and designed to be suitable for mobile browsing. The latest news from Google is that it will allow users to browse on mobiles and tabs by streaming content from apps only. Irrespective of whether the app is there on your mobile or not, you will be able to access the information that you want on your mobile.
The basic idea is similar to the concept of the landing page on the desktop. The user does not need to download all the apps and browse them individually or the look for one that gives the best results for his search. This is possible with the help of long tail keywords which allow the browser to understand what specifically a user is searching for and it is able to give exact results.