The latest set of statements issued by Facebook regarding the restricted reach of brand related posts to the users has left the several companies who used to rely on social media for publicity in a lurch. Several companies have criticized this move, but the Facebook authorities are absolutely rigid as regards this particular issue. 88K27JAMNDNC
Earlier seeds of discontent:
The Facebook authorities had innovated a new set of algorithm implemented helping the Facebook users to view the content of their liking and suppress and bypass the posts connected with branding and other advertisements. This policy was already in effect for a couple of years from before and the authorities have now strictly come out against brand posts. They have a simple logic that the users should enjoy and share the content of their liking only, and company oriented brand posts and other advertisements only cause hindrance to their online activity.
The Brand Post dilemma:
This latest hindrance has really left many small scale online businesses and companies in deep waters as they relied solely on such social media for their promotional activities and customer acquisition. They would now be forced to avail the services of some paid media- either on the internet or otherwise- for their promotional activities. This would see a rapid growth in their overhead costs and could ultimately affect their end product. The costs involving the end product on offer could escalate to a substantial degree which could hamper their customer base, as well. This has left them in a big problem overall.
The current scenario:
The online marketing scenario is still captivated in the ideals prevalent a couple of years ago when their primary target was to engage and involve more and more users in their research and marketing and develop a sizable customer database in the process. The main problem affecting this approach was that such marketing companies never tried to study whether the users really loved being involved in such trends.
The way ahead:
The online brand marketers are certainly at a low ebb at the moment, but one should not underestimate the power of users across the globe on the internet. The online social media progresses with considerable pace and it would not be logical for the companies to lose their hearts over this issue.
The following points needs to be focused and dealt with:
• The main criteria should be to opt for paid marketing to support branding, and this would hold good even in the current scenario.
• The content involved in the branding should be engaging so as to interest the users and get their interest.
• The platform needs to be chosen carefully so that the users would welcome and rely on the same with open arms.
The future of brand post is definitely not on the path to extinction. The companies need to rethink and adopt new strategies to catch the users on the internet and the online social media so that they could make a new beginning and adopt new measures to meet the same level of success as they used to enjoy.