The value of its origin
We all know about the evolution of e-commerce sites. The value it brings and the results it generates through its custom based layouts, designs and call-to-actions graphics.
The core value of conversion rate
At the end of the day its all about that thing for which a website is created. Traffic and conversion. These two are the terms which decide the fate of any website (whether it will last or wind up or float). Just like for any other website, an e-commerce site also seeks for traffic and conversion rate. But the main decider is the conversion rate in the end as because an e-commerce site offers products and it can not survive if there is minimal conversion from its traffic/ visitors.
Main points to be included to build a conversion friendly ecommerce website
Target Audience- The initial period should be to locate the “Target audience”. One should know the niche and the regions of its products.
The value of Navigation- It is one of the vital point and one should not ignore it at all. It should be user friendly, and the user should feel nice while navigating the site.
“Call to action” graphics- A very important tool that is to be inserted very much carefully. The user is viewing every segment of the site but if there is no “call to action” graphics then it is highly possible that the user might navigate away from the site (even if the likes it and want to buy the products). Some of the basic and advanced level “call to action” could be “buy now” button, “membership level” button, “guaranteed or refund button, testimonial pop ups, certificates placement, discount banner (either in the pop up format or in the form of any widget sideways)
High resolution images – As its e-commerce site where visitors have come to see the products and if they are convinced then they might buy it straight away. So high graphical sliders, images and banner ads, are very much crucial for acting as the deciding factors. Users should understand the core products, so rich graphical presentation is an utmost priority.
Products videos or ebooks- This is a must in today’s time, and it can not be ignored at all at any stage. E-commerce sites should possess exclusive product related videos, and also availability of e-book (for video transcripts or guide) is also an added feature.
Payment Gateway- Online payment option is the biggest reason for the popularity of an e-commerce site. So options of multiple payment gateways would add to the feathers of returning paid visitors or customers.
How it is shaping up for the future
The future is very bright for e-commerce sites. We have seen in many regions across the globe that premium companies have ventured into the online field with their own custom based e-commerce layout and getting huge results. The trend has been set and many top global leaders are coming into the party with their planning charts. It has stayed and will stay even in the long run with utmost faith among its users.