Before I get to the punchline I want my prejudices to be perfectly clear. I like and use some Apple products. I also use Linux, and Windows 8. I desperately wanted the new BlackBerry to come out and give Cupertino California a kick square in the pants.
That does not mean I dislike Apple Inc. I think they do a great job. And all you have to do is look at history and you would be wishing the same thing as well.
There is an old saying that goes: Absolute power corrupts, absolutely.
It’s a fact pretty much lost in history that the original Apple was envisioned to be a superior game console. The idea was that the expansion slots inside would give a game developer the ability to put things like a steering wheel along with an accelerator and breaks to make a game more realistic.
The Apple took a hard left turn because Dan Bricklin came out with a program called VisiCalc. It let individuals play ‘what if’ with numbers in a program we now call a spreadsheet.
Apple got good enough at this that IBM took notice and approach small company called Microsoft to help them get into the personal computer market.
Microsoft went from being the consumers friend to the benevolent dictator. Along the way it lost the benevolent part.
And that’s the way it goes when companies get large enough.
It is with that background in mind I wanted to see the Z10 really scare Apple. When the race is tight, we all win.
On paper, the latest Blackberry has some superior hardware chops. A little bit better everything on the hardware side over the iPhone 5. A not so that a costs more to make a Z10 than it does an iPhone 5.
However the numbers have arrived at Wall Street for the latest Blackberry and certainly one company is getting a spanking. And it is not Apple. Sales forecasts have been retracted a not immodest 80 some percent.
Apple has updated IOS, kicking out a few bugs, and we are widely expecting a new Apple watch to go with the iPhone. Now let’s just say that rumor turns out not to be true. The wristwatch known as Pebble is working with the iPhone just dandy, thank you.
Is a shame for Blackberry. They don’t have a Plan B. And with that Apple may have a little less reason to run like hell.
This article was written by Grant Richards for a company called Ace Case who supply i phone 5 cases and covers to a worldwide audience. Their range also extends into the iPad and Samsung lines.