New SEO myths are formed every day and are almost impossible to disregard because people in the industry have the habit of strongly perpetuating them and bringing them back from the brink when they are almost dead. There are several misconceptions the content marketing industry is rife with. You never know, what you think to be best SEO practice may turn out to be just a myth.
Here are a few SEO myths that every person in the industry should know.
Great content can automatically fetch great rankings
This is the most common myth. Great content does not produce great rankings by itself. You must distribute and promote it effectively among potential linking partners. Google is sure the number one search engine but it is still programmed and cannot evaluate contents as humans do. The ranking of web pages are based on the popularity of links and the authority of the domain on which the web page is hosted. Thus, having proper linking, SEO and promotion strategy in place makes sense.
Having Meta Tags helps in improving the rankings
The fact is that Meta Tags do not affect your rankings. For obvious reasons, search engines are programmed to ignore META keywords and description tags when it comes to page rankings. Conversely, these Meta tags help other pages or competitors determine the keywords that are being targeted by you. Sorry, but you were in a wrong impression about Meta tags till date!
Google makes only a few algorithm changes every year
No. Google updates or changes its algorithm approximately 500 to 600 times in a year! For instance, algorithms like Panda or Hummingbird may have freaked out digital content marketers and SEO specialists but the fact is that Google is making changes to its algorithm all through the year, more than once every day on an average.
SEO is a Submission Service
Again, no! SEO is not at all about submission of your web pages to search engines or directories. Though many consultants and SEO strategists provide submission services, Google warns you to steer clear of these as they do not impact your search engine rankings in any way.
Google Search Results Remain Constant
If you think the top position on Google’s first page can never be ousted, you need to re-evaluate your thoughts. Billions of searches are made on Google every day and there is a variation of about 78% in the ranking of the search results every day.
Hyperlinking your Keywords is for the Best
Linking key phrases or sentences that best describe your keywords is a better idea than hyperlinking the keyword itself. This makes Google better understand the context of the content and is good from the readers’ perspective as well.
Are you still stuck on one of these myths? It’s time to move on and give your search engine optimization a boost.